Siri AI to Launch This Autumn – But EU Users Excluded
Apple is rolling out new AI features for Siri this autumn. However, due to regulatory obstacles, the launch is being halted for users in the EU.
What happened?
Apple is launching its new AI features for Siri this autumn. The update includes expanded capabilities and improved functionality for the voice assistant on the company's devices. At the same time, it has been confirmed that users within the EU will not have access to these new features at launch.
Key facts
| Lanseringsfönster | Hösten |
|---|---|
| Berörd region | Europeiska unionen (EU) exkluderas |
| Regulatorisk orsak | Digital Markets Act (DMA) |
Why it matters
The launch halt in the EU is due to uncertainty regarding how the AI features align with the EU's Digital Markets Act (DMA). Apple has chosen to withhold the features in the region while they investigate how to meet the regulatory requirements.
Who is affected?
The launch affects iPhone users globally but initially excludes users residing in EU countries. Developers and consumers in the European market are directly affected by the fact that the new features are not being rolled out in the region simultaneously with the rest of the world.
Impact on the EU
The Apple Intelligence features are being delayed within the EU. Apple cites legal uncertainty linked to the EU's Digital Markets Act (DMA), which prevents iPhone users in EU countries from accessing the new Siri features at the time of the initial launch.
What else you should know
The delay is due to regulatory requirements within the EU, where rules regarding competition and data sharing have created uncertainty about how the function may be implemented. Currently, there is no confirmed date for when the feature might become available to EU users.
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