Six in ten Swedes use AI — middle-aged demographic grows fastest
Six out of ten Swedes now use AI tools in their daily lives. This is shown in the Internet Foundation's report 'Svenskarna och internet 2026', where middle-aged Swedes account for the fastest growth.
What happened?
Six out of ten Swedes now use AI tools in their daily lives, an increase from four out of ten the previous year, according to the Internet Foundation's report 'Svenskarna och internet 2026'. Usage is growing most rapidly among middle-aged people in their 40s and 50s, while the rate of growth among young adults has begun to plateau.
Key facts
| Andel svenskar som använder AI 2026 | 60 % |
|---|---|
| Andel svenskar som använde AI 2025 | 40 % |
| Snabbast växande åldersgrupp | 40- och 50-åringar |
| Rapport | Svenskarna och internet 2026 |
Why it matters
The spread of AI adoption to middle-aged and older age groups signifies that AI tools have now achieved broad public reach and become an integrated part of daily life and work. Simultaneously, the report shows that the gender gap in AI usage has narrowed, as women now use the tools to the same extent as men.
Who is affected?
The findings impact Swedish consumers, middle-aged professionals, as well as employers and AI developers. Middle-aged Swedes have become one of the fastest-growing target groups for AI services in Sweden.
Impact on the EU
As the report concerns Swedish usage of AI tools, users are affected by the EU AI Act, which regulates transparency requirements for generative AI systems, and consumer privacy under GDPR throughout the member region.
What else you should know
In previous years, AI usage was heavily dominated by younger, tech-oriented men. However, the report shows that women have now caught up and are on par with men regarding usage in daily life.
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