Record AI Usage in Sweden – but Sentiment Turns Negative
Seven in ten Swedes now use AI on a weekly basis, but for the first time, more people report a negative than a positive view of the technology's impact, according to the report 'The Swedish People and AI'.
What happened?
The 'The Swedish People and AI' report shows that seven out of ten Swedes now use AI weekly or more frequently, a doubling compared to 2018. At the same time, for the first time, more Swedes state that they are negative than positive regarding the technology's impact on them. Furthermore, 57 percent report having high knowledge of AI, compared to 39 percent who consider themselves to have little knowledge.
Key facts
| Veckovis användning | 7 av 10 svenskar |
|---|---|
| Ökning i användning sedan 2018 | Fördubbling |
| Uppger stor kunskap om AI | 57 % |
| Uppger liten kunskap om AI | 39 % |
| Undersökningsår i rad | 9 år |
Why it matters
The fact that usage is reaching record levels in parallel with growing scepticism marks a break in the trend of Swedish public opinion. The technology is now widely established in daily life, but increased knowledge has not led to an unequivocally positive attitude among users.
Who is affected?
The survey reflects the attitudes of the Swedish general public and is relevant to decision-makers, the public sector, developers, and technology companies operating in Sweden.
What else you should know
The report is the ninth annual measurement of Swedish attitudes towards AI and was conducted in partnership between Insight Intelligence, PTS, SKR, Bonus Copyright Access, and AWS.
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