Perk launches AI-integrated MICE services
Perk, a key player in business travel, is launching an AI-driven platform for managing MICE events (Meetings, Incentives, Conferences, Exhibitions), travel, and expense reporting.

What happened?
Perk has introduced a 100% AI-connected solution via its MCP (Managed Connected Platform) to modernise the management of MICE, business travel, and corporate spending. The platform aims to streamline processes and improve the user experience within these sectors.
Key facts
| Lanseringsdatum | Juni 2024 |
|---|---|
| Teknik | AI, Managed Connected Platform (MCP) |
| Tjänster | MICE, affärsresor, utgiftshantering |
”Perk 100% connected to AI via MCP”
Why it matters
The new platform addresses the need for increased efficiency and precision in complex business travel and event management processes. By leveraging AI, companies can automate tasks, improve data collection, and optimise decision-making, leading to significant time and cost savings.
Who is affected?
Business travellers, companies organising MICE events, and finance departments managing expense reporting are the primary stakeholders. Additionally, suppliers within the travel and events industry may see shifts in how their services are integrated and booked.
Impact on the EU
The service is available within the EU. The integration of AI into business processes may be subject to future regulations such as the EU AI Act, which aims to ensure safety and ethics within AI systems. Perk will need to adapt to any potential changes in the regulatory framework.
What else you should know
The MCP (Managed Connected Platform) is a centralised hub designed to link various aspects of corporate travel and event management through AI functionality. This enables a more unified and automated workflow.
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