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OpenAI tests ads in ChatGPT on limited scale

OpenAI has begun testing advertisements within ChatGPT to support continued free access, with a focus on clear labelling and user control.

By the Aheadline editorial team·7 juli 2026·2 min read·Source: OpenAI BlogVerifierad signalAI-generated
OpenAI tests ads in ChatGPT on limited scale
OpenAI tests ads in ChatGPT on limited scale
By · Policy- & EU-reporter
Last updated

What happened?

OpenAI has initiated a limited trial of advertisements within its AI chatbot ChatGPT. The purpose is to explore methods for maintaining the free version of the service. Ads are delivered through a new system called "Sponsored content," designed to display relevant messages to users. The test involves a small percentage of users worldwide.

Key facts

Startdatum för testOkänt (nyligen inlett)

”OpenAI begins testing ads in ChatGPT to support free access, with clear labeling, answer independence, strong privacy protections, and user control.”

— OpenAI · OpenAI Blog

Why it matters

The implementation of ads represents an attempt by OpenAI to diversify revenue beyond subscription models and API usage. By introducing advertising, OpenAI can potentially fund the computational power required to run ChatGPT and continue offering a free tier, which is crucial for broad adoption and research.

Who is affected?

Users of the free version of ChatGPT may see advertisements, particularly those included in the test group. Developers and businesses using ChatGPT via the API are not directly affected by these ads. Advertisers gain a new platform to reach a large user base.

What else you should know

OpenAI stresses that advertisements are clearly labelled, do not influence the chatbot's responses, and that robust privacy safeguards are in place. Users maintain control over their data and settings.

Frequently asked questions

Quick answers about this story

Vad har hänt?
OpenAI har initierat ett begränsat test av annonser inom ChatGPT. Detta görs för att undersöka möjligheter att stödja och bibehålla gratisversionen av AI-tjänsten.
När hände det?
Testet har nyligen inletts, men specifikt datum för start anges inte i källmaterialet.
Varför spelar det roll?
Detta initiativ är viktigt eftersom det kan säkerställa att ChatGPT fortsätter att vara tillgängligt gratis för en bred användarbas. Det är också ett steg för OpenAI att diversifiera sina intäktskällor.
Påverkar det EU-användare?
Testet är globalt, vilket innebär att EU-användare kan ingå i den begränsade testgruppen. Dock har OpenAI inte specificerat hur stor andel av EU-användare som inkluderas.
Nyheten handlar om
OpenAIChatGPT
Original source
OpenAI Blog·openai.com

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