OpenAI Introduces Business Hub for ChatGPT
OpenAI has launched Businesses in ChatGPT in beta. Companies can now claim their profiles and interact directly with 1.2 billion weekly users.
What happened?
OpenAI has unveiled Businesses in ChatGPT in its beta phase, a tool allowing companies to manage their presence before the service's 1.2 billion weekly users. Through the Business Hub administrative interface, companies can claim their profiles, update information, and access user analytics. Furthermore, the company is introducing Business Agents, which enable direct user interaction for eligible US-based e-commerce and service companies.
Key facts
| Lanseringsdatum | 10 november 2026 |
|---|---|
| Veckovisa användare | 1,2 miljarder |
| Initial marknad | USA (beta) |
| Lanserade verktyg | Business Hub och Business Agents |
”Together, these products create more ways for businesses to connect with people as they explore options and make decisions.”
Why it matters
According to OpenAI, the launch aims to provide businesses with more ways to reach users as they evaluate options and make purchasing decisions. The company states that these products enhance discoverability and engagement through broader business coverage, up-to-date information, and direct contact via agents.
Who is affected?
Initially, the programme concerns US e-retailers and online service providers that qualify for the beta. In the long term, it will impact global companies and consumers who use ChatGPT for information gathering and purchasing decisions.
Impact on the EU
The feature is initially being launched as a beta in the US for selected e-retailers and online services. OpenAI has not announced a start date for a launch within the EU, where regulations such as the GDPR and the AI Act may influence the rollout.
What else you should know
The Business Hub tool provides companies with access to insights and analytical tools to understand how users interact with their brand on the platform.
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