OpenAI integrates apps into ChatGPT, launches open SDK based on MCP
OpenAI is launching applications directly within ChatGPT and releasing a developer tool based on MCP. The rollout reaches over 800 million users, but excludes the EU and the UK.
What happened?
OpenAI has launched applications directly inside ChatGPT, accompanied by an open developer tool, the Apps SDK. At the 10 October 2026 launch, seven pilot apps are available: Booking.com, Canva, Coursera, Expedia, Figma, Spotify, and Zillow. An additional eleven apps are expected to be added later this year. The Apps SDK is released as open source and is built on the Model Context Protocol (MCP) standard.
Key facts
| Lanseringsdatum | 10 oktober 2026 |
|---|---|
| Antal pilotpartner | 7 bolag (bl.a. Spotify, Canva, Figma) |
| Användarräckvidd | 800+ miljoner användare |
| Underliggande protokoll | Model Context Protocol (MCP) |
Why it matters
By building the Apps SDK on the open Model Context Protocol (MCP) standard, OpenAI is simplifying integration for developers. The move marks a shift for ChatGPT, evolving from a chatbot into a platform where users can perform actions directly within the interface, changing how apps and AI agents interact.
Who is affected?
The initiative primarily impacts software developers, who can now build interactive app experiences in ChatGPT using the MCP standard. Globally, over 800 million ChatGPT users gain access to the apps, while users in the EU, Switzerland, and the UK are excluded from the initial rollout.
Impact on the EU
As of the 10 October 2026 launch, the apps are available to over 800 million users globally, but the rollout excludes users in the EEA, Switzerland, and the UK for the time being. This limitation is likely due to regional data protection and competition regulations.
What else you should know
Previously, on 13 November 2025, the apps were rolled out as a preview for ChatGPT Business, Enterprise, and Edu customers. Later in 2026, OpenAI plans to open submissions for third-party apps, launch an app catalog, and introduce monetization via the Agentic Commerce Protocol.
Quick answers about this story
Vad har hänt?
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Är apparna tillgängliga i EU?
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