Nvidia reported to acquire Hugging Face for $12.9 billion
Nvidia is reported to be acquiring the AI platform Hugging Face for $12.9 billion. The reported acquisition signifies the chip giant moving directly into the heart of the open-source AI software ecosystem.

What happened?
Chip giant Nvidia is reported to have reached an agreement to acquire the AI platform Hugging Face for $12.9 billion. The deal, reported on 28 August 2026, is one of Nvidia's largest acquisitions to date. The purchase marks a strategic pivot from hardware toward dominance over software and open AI models.
Key facts
| Rapporterat köpbelopp | 12,9 miljarder USD |
|---|---|
| Rapporterat datum | 28 augusti 2026 |
| Köpare | Nvidia |
| Målbolag | Hugging Face |
Why it matters
Hugging Face serves as the central hub for open-source artificial intelligence, where millions of developers share models and datasets. By acquiring the platform, Nvidia secures control over the ecosystem where next-generation AI applications are developed, extending far beyond its core business of graphics processing units.
Who is affected?
The acquisition affects global AI developers, researchers, and engineers who use Hugging Face to share, evaluate, and build upon open AI models. Competing cloud and software companies are also affected as control of the platform consolidates under a leading hardware provider.
Impact on the EU
As Hugging Face has its origins and significant operations in France and the EU, the deal is expected to attract the attention of competition authorities. However, no formal EU investigation has been initiated as the deal has not yet been officially confirmed.
What else you should know
The report regarding the acquisition was first disclosed by The Information and subsequently covered by global business media. Neither Nvidia nor Hugging Face had commented on or confirmed the information publicly as of the time of publication on 28 August 2026.
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