Meta Signs Up to EU AI Act Code of Practice for AI Transparency
Meta is joining the EU AI Act’s code of practice for transparency. The move is intended to facilitate the identification of photorealistic AI-generated content on the company's platforms.
What happened?
Meta has announced that it is signing the EU AI Act’s Code of Practice on Transparency of AI-Generated Content. This means the tech giant commits to complying with EU regulations for identifying and labelling AI-created material. The company has been developing tools to label synthetic content on its platforms since February 2024.
Key facts
| Avtal | EU AI Act Code of Practice on Transparency |
|---|---|
| Initiativstart | Februari 2024 |
”As AI-generated media becomes more photorealistic, it’s increasingly important that people have tools to help them identify it.”
Why it matters
As AI-generated images, videos, and audio become increasingly photorealistic, the risk of disinformation and user confusion grows. By joining the code of practice, Meta is aligning its services with the formal requirements of the EU AI Act, setting a new standard for transparency on major digital platforms.
Who is affected?
The decision affects all users of Meta’s platforms, including Facebook, Instagram, and Threads, within the EU. Creators of AI-generated content and developers who publish synthetic media on these platforms are also affected by the tightened requirements for transparency and labelling.
Impact on the EU
The agreement is a direct part of the implementation of the EU AI Act. By signing, Meta fulfills the union’s requirements for transparency regarding AI-generated content throughout the EU/EEA.
What else you should know
Since February 2024, Meta has been working on developing and rolling out its own systems for labelling synthetic media on its platforms. Through the new code of practice, these requirements are further standardised in collaboration with European regulatory authorities.
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