Meta launches Muse Spark 1.1 API to challenge OpenAI and Anthropic
Meta has launched a paid API for its Muse Spark 1.1 AI model, marking its entry into the developer AI coding services market in direct competition with established players such as OpenAI and Anthropic.
What happened?
On 9 July 2026, Meta launched its paid API for the Muse Spark 1.1 AI model. This new service targets developers and positions Meta as a competitor in the AI coding market, currently dominated by firms like OpenAI and Anthropic. The model is priced at $1.25 per million input tokens and $4.25 per million output tokens.
Key facts
| Lanseringsdatum | 9 juli 2026 |
|---|---|
| Modellnamn | Muse Spark 1.1 |
| Pris input-token | 1,25 USD per miljon |
| Pris output-token | 4,25 USD per miljon |
| Gratiskrediter nya användare | 20 USD |
”Meta is taking on Anthropic and OpenAI in the AI coding market”
”The Muse Spark 1.1 model is priced at $1.25 per million input tokens and $4.25 per million output tokens, with $20 in free credits to start”
Why it matters
This move indicates Meta's ambition to diversify its revenue beyond advertising and strengthen its position within the growing AI ecosystem. By offering a commercial AI service, Meta can capitalise on the demand for advanced AI models for code generation and assistance. Competition is expected to intensify, which could drive innovation and potentially lower costs for developers.
Who is affected?
Developers seeking AI tools for code generation and productivity are the primary target group. Companies such as Meta, OpenAI, and Anthropic are directly affected as they now compete for market share in AI services. End-users may also be indirectly impacted through new applications and services built using these AI models.
What else you should know
New users are offered $20 in free credits to test the service.
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