Meta releases Muse Image API for developers – costing one cent per image
Meta is opening its image model, Muse, to external developers via the Meta Model API. The price has been set at 0.01 dollars per generated image.
What happened?
Meta has launched the Muse Image API on its Meta Model API developer platform at a fixed price of 0.01 USD per generated image. The service allows the image generation model, previously available only in Meta’s consumer applications, to be integrated directly into external software and production workflows. The news was confirmed on 28 August 2025 by Alexandr Wang via a post on X.
Key facts
| Pris per genererad bild | 0,01 USD |
|---|---|
| Lanseringsdatum | 28 augusti 2025 |
| Tillträde för Alexandr Wang som CAIO | Juni 2025 |
”one of the best price-to-quality ratios for production volumes”
Why it matters
The launch marks Meta's shift from offering Muse as a purely consumer-facing feature to challenging competitors for software developers' production volumes. With a fixed price per image, the company aims to simplify cost forecasting for developers building commercial services. However, the practical cost-effectiveness of the model depends on resolution, settings, and quality compared to competing APIs.
Who is affected?
The launch is primarily aimed at software developers and companies that require image generation within their applications and production workflows. AI developers and financial managers at technology firms are also affected, as the pricing model sets a new standard for production costs in large-scale image generation.
Impact on the EU
Availability for developers in the EU and Sweden depends on how Meta chooses to roll out the Meta Model API in Europe while adhering to local privacy regulations such as the GDPR. Since the launch has occurred globally via Meta's developer platform, the service is fundamentally available to anyone with API access.
What else you should know
Alexandr Wang founded Scale AI in 2016 and led the company until his transition to Meta. Meta has not announced separate discount tiers for high-volume usage in this initial phase, applying a flat fee of one cent per image regardless of volume.
Quick answers about this story
Vad har hänt?
När hände det?
Varför spelar det roll?
Vad kostar Muse Image API?
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