Meta launches Muse Image – new AI image model for creators and advertisers

Vad har hänt

Meta Superintelligence Labs, led by Alexandr Wang, has released its first AI image generation model, called Muse Image. Previously, Meta utilised third-party models such as Midjourney and Black Forest Labs for image and video generation. Muse Image is the second major release from the lab, following Muse Spark launched in April 2026.

Varför det spelar roll

By developing its own image generation model, Meta aims to strengthen its position in AI and offer an integrated solution for content creation. This move is designed to increase the appeal for creators and advertisers on Meta's platforms, potentially leading to increased engagement and revenue.

Vem påverkas

Meta, including its users on Meta AI, WhatsApp, and Instagram Stories, is affected by the launch. Creators and advertisers are the primary target groups, with the option to use the model for free up to a certain threshold, while more intensive use requires a subscription, such as the Meta One plan.

EU-status

Muse Image is available across Meta's global platforms, meaning users within the EU can access it. Availability and terms of use, particularly regarding subscriptions and data processing, will need to be harmonised with EU regulations such as GDPR and the upcoming AI Act.

Mer att veta

Muse Image was originally known under the codename Mango. The model will also power advertisement generation.