Meta launches Muse Image – its own AI image generator
Meta has introduced Muse Image, its first proprietary AI image generator. The tool is available via Meta AI, Instagram Stories, and WhatsApp, as well as for advertisers.
What happened?
On 12 December 2023, Meta launched its proprietary AI image generator Muse Image. The model, developed by Meta Superintelligence Labs, enables users to generate images directly in the Meta AI app and through new features in Instagram Stories and WhatsApp direct messages. Over 30 new AI-powered effects have been included. Availability for Facebook and Messenger is planned for later in the year.
Key facts
| Lanseringsdatum | 12 december 2023 |
|---|---|
| Produktnamn | Muse Image |
| Utvecklad av | Meta Superintelligence Labs |
| Tillgänglig via | Meta AI, Instagram Stories, WhatsApp, Advantage+ |
| Antal AI-effekter | Över 30 |
”Meta introduced Muse Image on Tuesday, the company's first image generation model built in-house, making it available to consumers through the Meta AI app and to advertisers through its Advantage+ ad platform.”
Why it matters
The launch marks Meta's entry into the AI image generation market with its own solution, mirroring other tech giants. By integrating Muse Image into its existing platforms, Meta aims to broaden the scope of AI applications in content creation and marketing. This could potentially influence how users and businesses create visual material digitally.
Who is affected?
Meta AI users and those using Instagram Stories and WhatsApp direct messages are directly affected. Advertisers and agencies using Meta's Advantage+ platform will also be able to utilise the tool for creating advertising material. Developers of similar AI services face a new competitor in the market.
Impact on the EU
Not relevant for EU status. The product has been launched globally, but specific EU regulatory impact has not been clarified. Availability for EU users is the same as for other regions.
What else you should know
The model, internally codenamed "Mango", is the second significant launch from Meta Superintelligence Labs, following the Muse Spark language model. Basic use of Muse Image is free, though higher usage limits are available via Meta's subscription services.
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