Meta Opens AI Model Llama 2 for Commercial Use
Meta is releasing its AI model Llama 2 for commercial use. The model will be free for companies and distributed primarily via Microsoft Azure.

What happened?
Meta has announced Llama 2, a new generation of the company's open AI model, which is now approved for commercial use. The model is distributed in close collaboration with Microsoft as a preferred partner via the Azure cloud service and is made available free of charge for companies and developers.
Key facts
| Lanseringsdatum | 18 juli 2023 |
|---|---|
| Modellnamn | Llama 2 |
| Primär molnpartner | Microsoft Azure |
| Licenspris | Gratis för kommersiellt bruk |
Why it matters
The move changes the market dynamics for generative AI by offering a free alternative to commercial, closed models from players such as OpenAI and Google. This lowers the threshold for companies to build customised AI services without incurring high licensing or API costs.
Who is affected?
Llama 2 is aimed at startups, established companies, and software developers wishing to build their own AI applications. By offering an open and free model, the move also impacts players selling closed, proprietary AI services.
Impact on the EU
The distribution of Llama 2 is taking place globally via cloud services such as Microsoft Azure and Amazon Web Services. Use within the EU is regulated by existing data protection legislation such as the GDPR, while upcoming regulations such as the EU AI Act set frameworks for how open AI models may be commercialised and integrated into European products.
What else you should know
In addition to Microsoft Azure, Llama 2 will also be made available via other providers such as Amazon Web Services (AWS) and Hugging Face, and will be optimised to run locally on Windows devices and Qualcomm hardware.
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