Meta launches Meta AI App and Llama API – challenging OpenAI
Meta has launched a new Meta AI app and an official Llama API, signalling an expanded commitment to AI and an ambition to compete with market-leading players.
What happened?
At the first LlamaCon developer conference on 30 April 2025, Meta presented its new intelligent assistant, the Meta AI App. It was also announced that a preview version of the official Llama API is now available to developers. The Meta AI App, built on Meta AI's Llama model, is designed for voice and text interaction. It features full-duplex voice interaction to enable real-time conversations, including the ability to interrupt. The application also serves as a companion service for Meta Ray-Ban AI glasses, where users can interact with it via the eyewear.
Key facts
”Två och en halv månad före den nuvarande lanseringen meddelade Meta att antalet nedladdningar av Llama-modellen och dess derivat skulle överstiga 1 miljard; idag har denna siffra snabbt vuxit till 1,2 miljarder.”
Why it matters
This launch marks Meta's official entry into the Large Language Model as a Service (LLMaaS) market as a direct competitor to existing solutions. By offering an API compatible with the OpenAI SDK, Meta is facilitating the transition for developers looking to switch platforms. The availability of the Llama API, including Llama 4, alongside tools for fine-tuning and evaluation, strengthens Meta's position in AI development and encourages the creation of custom AI models. Launching a dedicated developer conference for Llama signals Meta's increased strategic prioritisation of the AI sector.
Who is affected?
The Meta AI App is aimed at end-users seeking an intelligent assistant for daily interaction, while the Llama API is primarily targeted at developers and companies wanting to integrate advanced AI into their applications or build their own models. The introduction of a free preview version of the API makes it easier for developers to experiment with Meta's models. Users of Meta Ray-Ban AI glasses also gain expanded interaction capabilities with the Meta AI App.
Impact on the EU
The Meta AI App and Llama API are being launched globally, but specific regional data protection regulations such as GDPR within the EU may affect how the services are implemented and used for EU citizens. Availability and functionality may vary depending on local laws and regulations. For EU users, it is important to review Meta's terms of use and privacy policies regarding data processing.
What else you should know
Meta also announced that the Llama model reached over 1.2 billion downloads by 30 April 2025, underscoring its rapid adoption and potential within the global AI ecosystem. The increased use of Meta AI models is an indicator of how quickly open-source AI is growing.
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