44 percent of Swedish business leaders expect more employees as AI grows
Swedish executives are bucking the trend: 44 percent expect AI to create more jobs over the coming year, according to the KPMG CEO Outlook 2026. Only 8 percent foresee staff reductions.

What happened?
According to the KPMG CEO Outlook 2026 survey, 44 percent of Swedish business leaders believe that AI-driven growth will increase the need for personnel over the coming year. Only 8 percent of respondents in Sweden expect staff reductions as a result of the development.
Key facts
Why it matters
The figures show a marked difference compared to global and Nordic averages. Globally, only 19 percent expect an increase in staff, while 41 percent expect reductions; the corresponding figures for the Nordic region are 29 percent and 27 percent, respectively.
Who is affected?
The report primarily concerns business leaders, recruiters, and employees at large Swedish companies currently facing strategic decisions and transitions linked to AI implementation.
What else you should know
The survey also shows that there is a gap between the high ambitions of business leaders and the actual preparedness to carry out the AI-driven transition.
Quick answers about this story
Vad har hänt?
När hände det?
Varför spelar det roll?
Hur många svenska chefer tror på minskad personalstyrka?
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Read the article through your role
- Decide whether this affects strategy over 6–12 months or is just noise.
- Discuss with leadership: do we own the right question or does ownership need to move?
- Ask: what risk are we taking by NOT acting on this this quarter?
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