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44 percent of Swedish business leaders expect more employees as AI grows

Swedish executives are bucking the trend: 44 percent expect AI to create more jobs over the coming year, according to the KPMG CEO Outlook 2026. Only 8 percent foresee staff reductions.

By the Aheadline editorial team·22 okt. 2026·1 min read·Source: Entity-watch: AI SverigeVerifierad signalAI-generated
44 percent of Swedish business leaders expect more employees as AI grows
44 percent of Swedish business leaders expect more employees as AI grows
44 percent of Swedish business leaders expect more employees as AI grows
By · Policy- & EU-reporter
Vad betyder det för mig?

What happened?

According to the KPMG CEO Outlook 2026 survey, 44 percent of Swedish business leaders believe that AI-driven growth will increase the need for personnel over the coming year. Only 8 percent of respondents in Sweden expect staff reductions as a result of the development.

Key facts

Andel chefer i Sverige som spår fler jobb44 %
Andel chefer i Sverige som spår färre jobb8 %
Global andel chefer som spår personalminskning41 %
Nordisk andel chefer som spår personalökning29 %
UndersökningKPMG CEO Outlook 2026

Why it matters

The figures show a marked difference compared to global and Nordic averages. Globally, only 19 percent expect an increase in staff, while 41 percent expect reductions; the corresponding figures for the Nordic region are 29 percent and 27 percent, respectively.

Who is affected?

The report primarily concerns business leaders, recruiters, and employees at large Swedish companies currently facing strategic decisions and transitions linked to AI implementation.

What else you should know

The survey also shows that there is a gap between the high ambitions of business leaders and the actual preparedness to carry out the AI-driven transition.

Frequently asked questions

Quick answers about this story

Vad har hänt?
I KPMG CEO Outlook 2026 uppger 44 procent av svenska företagsledare att AI-tillväxt kommer leda till fler anställda, medan endast 8 procent räknar med personalminskningar.
När hände det?
Undersökningsresultaten publicerades den 21 oktober 2026.
Varför spelar det roll?
Svenska företagsledare har en betydligt mer optimistisk syn på sysselsättning än det globala snittet, där hela 41 procent räknar med att AI minskar personalstyrkan.
Hur många svenska chefer tror på minskad personalstyrka?
Endast 8 procent av de svenska cheferna räknar med personalneddragningar till följd av AI, jämfört med 27 procent i Norden och 41 procent globalt.
Original source
Entity-watch: AI Sverige·it-kanalen.se

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How this affects you

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  • Decide whether this affects strategy over 6–12 months or is just noise.
  • Discuss with leadership: do we own the right question or does ownership need to move?
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