Google Search adds app integrations in AI mode
Google is introducing a new feature that allows users to connect their apps with Search in AI mode, enabling direct interaction with services through search results.
What happened?
Google has launched a new capability to link apps to its search function. Within its AI mode, users can securely link their preferred services, facilitating direct interactions. The feature allows, for example, a search for dinner recipes to lead directly to an order in a food delivery app.
Key facts
| Funktion | Appkoppling till Google Sök i AI-läge |
|---|---|
| Lansering | Global |
| Typ av interaktion | Direkt interaktion med tjänster |
”You’ll be able to securely link and interact with your go-to services directly in AI Mode.”
Why it matters
This expansion aims to streamline the user experience by integrating app functionality directly into search results. Instead of switching between applications, users can perform actions directly from Google Search. The objective is to make searching more action-oriented rather than purely informational.
Who is affected?
Google Search users will be impacted through more integrated and direct interaction with their apps. App developers may benefit from increased visibility and usage if their services are linked with Google Search. Companies offering digital services, such as food delivery or ride-sharing, can potentially reach users more directly.
Impact on the EU
The feature is being launched globally, meaning users within the EU will have access to it. However, the implementation must comply with current EU regulations regarding data protection and competition.
What else you should know
The exact scope of app integrations and which third-party apps are initially supported was not specified in detail beyond examples such as food delivery and ride-sharing services.
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