Google unveils Pixel 11, Pixel Tag and new Gemini features
At this year's Made by Google event, the Pixel 11 smartphone, Pixel Watch 5 and the Pixel Tag tracking device were unveiled alongside new Gemini features.
What happened?
At its annual Made by Google event on 12 August 2026, Google presented a new product line. The presentation included the new Pixel 11 smartphone family, the Pixel Watch 5 smartwatch and the Pixel Tag tracking device. Beyond hardware, the company showcased a range of new AI features integrated into its Gemini model series.
Key facts
| Lanseringsdatum | 12 augusti 2026 |
|---|---|
| Presenterade produkter | Pixel 11, Pixel Watch 5, Pixel Tag |
| Mjukvarufokus | Gemini AI-funktioner |
Why it matters
By launching the Pixel Tag tracking device, Google is entering a market previously dominated by Apple's AirTag and Tile. Meanwhile, the integration of Gemini into the Pixel 11 and Pixel Watch 5 demonstrates how Google intends to make on-device AI a central selling point for its mobile devices.
Who is affected?
The launch is aimed at consumers using the Google ecosystem, as well as developers building applications based on Gemini. Existing Android and Pixel users will gain access to the updated AI tools.
Impact on the EU
The hardware products are expected to be available in the EU market in conjunction with the global launch. However, some of the new Gemini features may be delayed or adapted in the EU due to data protection and AI regulations.
What else you should know
The Made by Google event is held annually and serves as the search giant's primary platform for hardware news. This year's presentation places a clear focus on weaving consumer electronics together with advanced AI.
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