Google launches Gemini-powered advertising tools in India
Google has launched new advertising tools for Indian businesses, including AI chatbots for search ads and advanced campaign management, with Gemini as the core technology.
What happened?
Google presented BrandStack and a beta version of Business Agent for Leads during its annual Marketing Live conclave in New Delhi, India. Business Agent for Leads integrates an AI chatbot, trained on the advertiser's own website, directly into search ads. This allows potential customers to ask questions before completing a contact form. Additionally, BrandStack is introduced for advanced campaign management.
Key facts
| Lanseringsevent | Google Marketing Live |
|---|---|
| Lanseringsregion | Indien |
| Nya verktyg | BrandStack, Business Agent for Leads (beta) |
| Kundresor via Google/YouTube i Indien | 93% |
”Google used its annual Marketing Live conclave in New Delhi to lay out how deep Gemini now runs through its ads business, announcing a clutch of new tools built specifically to help Indian brands find and convert customers on Search and YouTube.”
”The company said 93% of consumer journeys in India—the moment someone discovers a new brand, product or service—now touch Google or YouTube at some point, based on an Ipsos study it commissioned.”
”The headline launch is Business Agent for Leads, now in beta in India. It embeds a chatbot trained on an advertiser's own website directly inside a Search ad, letting shoppers ask questions before a lead form even shows up.”
Why it matters
These new tools mark a shift from traditional marketing automation to 'market intelligence' by leveraging generative AI. The aim is to streamline the customer journey and improve conversion rates for advertisers on Google's platforms. An Ipsos study commissioned by Google shows that 93% of consumer journeys in India involve Google or YouTube at some point.
Who is affected?
The new tools primarily target advertisers, particularly small and medium-sized enterprises in India, to help them generate leads and scale their operations. Users of Google's advertising platforms are affected through improved interactions and more relevant results. Companies such as upGrad are already testing Business Agent for Leads.
What else you should know
Business Agent for Leads is currently in beta testing and is part of Google's strategy to integrate its Gemini AI model deeper into its advertising business.
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