Google Joins EU Code of Practice on AI Transparency
Google has signed the EU Code of Practice on transparency for AI-generated content, a voluntary agreement preceding the implementation of the AI Act.

What happened?
Google has formally joined the EU AI Act Code of Practice on Transparency of AI-Generated Content. This initiative emphasises the importance of clearly labelling content generated using artificial intelligence. Signatory companies commit to voluntarily working towards increased transparency within the AI sector.
Key facts
| Företag | |
|---|---|
| Initiativ | EU AI Act Code of Practice on Transparency of AI-Generated Content |
Why it matters
The move is seen as a step towards proactively addressing challenges related to misinformation and trust in AI systems. By labelling AI-generated content, users can better understand how information was created. This contributes to a more informed digital environment and prepares for the upcoming AI Act.
Who is affected?
This primarily affects developers and companies creating AI-generated content, as they are urged to implement transparency measures. Users consuming digital content are also affected, receiving clearer indications of source material. In the long term, it may also impact researchers and policymakers working on AI ethics and regulation.
Impact on the EU
The Code of Practice is a voluntary measure anticipating the binding EU AI Act. It aims to establish best practices within the Union. All companies operating within the EU, or whose services reach EU citizens, are expected to follow these guidelines.
What else you should know
The Code of Practice serves as a tool for industry self-regulation and provides a framework for the responsible development of AI. It acts as an interim solution pending the full entry into force of the AI Act.
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