Getty Images partners with OpenAI for image display in ChatGPT
Getty Images has entered into a seven-year partnership with OpenAI, enabling ChatGPT to display copyrighted visual material from Getty Images.
What happened?
On 19 March 2024, Getty Images and OpenAI announced they have signed a seven-year distribution agreement. The contract grants OpenAI access to Getty Images' extensive image library to display professional content directly within ChatGPT. This includes still images and vector graphics.
Key facts
| Avtalets längd | 7 år |
|---|---|
| Partners | Getty Images, OpenAI |
| Startdatum meddelande | 19 mars 2024 |
Why it matters
The collaboration marks a significant shift in how generative AI interacts with copyrighted material. By integrating licensed images, OpenAI can offer more relevant and legally secure visual responses, while Getty Images gains a new distribution channel and revenue stream. This partially addresses previous conflicts regarding the illegal use of images for AI training.
Who is affected?
The partnership affects photographers and creators whose work is hosted by Getty Images, as they now gain new exposure. It also impacts ChatGPT users who will receive access to high-quality licensed images. Both OpenAI and Getty Images are strengthened by this collaboration.
What else you should know
The agreement specifies that the images may not be used to train OpenAI's current or future AI models. This protects copyright holders from unauthorised use in model training.
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