EU launches code of practice against AI-manipulated content
The European Commission presents a code of practice to combat the spread of AI-generated images and videos. The initiative complements the provisions of the AI Act.
What happened?
The European Commission has launched a new code of practice to address AI-manipulated visual material. The code, developed by a team of independent experts, aims to reduce the spread of disinformation created with generative AI. This action is taken as a supplement to the upcoming provisions in the EU AI Act, specifically Article 50, which came into force on 2 August.
Key facts
| Artikel 50 AI Act ikraftträder | 2 augusti 2024 |
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”From 2 August, the provisions of Article 50 of the AI Act will come into force, requiring companies that produce artificial intelligence systems and those who use them to create and publish text, photos, videos and audio to take responsibility for their actions.”
”The EU launches a code to tackle AI-manipulated photos and videos.”
Why it matters
The spread of deepfakes and AI-generated forgeries poses a growing threat to information integrity and public discourse. False images and videos can be misused for fraud, manipulation, and to harm individuals or institutions. This code of practice is a way to create clearer frameworks for accountability among developers and users of AI systems capable of generating such content.
Who is affected?
The initiative affects companies developing AI systems for generating text, images, video, and audio, as well as the platforms that publish this material. Users of these AI tools will also be covered by the code's principles of responsibility. The ultimate goal is to protect the public from exposure to misleading AI-generated content.
Impact on the EU
Since 2 August 2024, the provisions of Article 50 of the AI Act have been in force, requiring companies that produce and use AI to create and publish text, photos, videos, and audio to take responsibility for their actions. The code of practice is part of this framework.
What else you should know
The code of practice was developed by independent experts and serves as a voluntary supplement to the binding AI Act. It underscores the need for constant adaptation to the rapid developments within generative AI.
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