EU Commission launches transparency guidelines for AI content
The European Commission has published new transparency guidelines for AI-generated content, in line with the AI Act and the European strategy for generative AI.
What happened?
On 20 July 2023, the European Commission published the "Guidelines on Transparency of AI-Generated Content". These guidelines aim to increase transparency regarding content created by artificial intelligence. The launch takes place within the framework of the EU AI Act and as part of the broader European strategy for generative AI.
Key facts
| Publikationsdatum | 20 juli 2023 |
|---|---|
| Dokumenttitel | Guidelines on Transparency of AI-Generated Content |
| Relaterad lagstiftning | EU AI Act |
| Antal språk tillgängliga | 24 |
Why it matters
The guidelines are intended to provide greater clarity for users on when content has been generated by AI. This is essential for countering disinformation and manipulation, as well as for strengthening trust in digital media. By establishing a common set of principles, the EU aims to ensure the responsible development and use of AI technology to protect the interests and rights of citizens.
Who is affected?
The guidelines primarily affect developers and deployers of AI systems that generate content, including companies such as Google, OpenAI, and Meta. End-users who consume digital content are also affected, as they are expected to receive clearer information regarding the origin of the content. Citizens in general can benefit from increased transparency that protects them from potentially misleading AI-generated material.
Impact on the EU
These guidelines are directly linked to the EU’s Artificial Intelligence Act (AI Act) and are available to all EU Member States. They aim to harmonise transparency measures across the Union.
What else you should know
The guidelines are part of a broader effort to regulate AI at the EU level, where the AI Act serves as the primary legislation. They also complement the European Commission's work on democratic measures and the fight against disinformation.
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