EU finalises AI labelling guidelines and approves transparency code
The European Commission has finalised the guidelines for Article 50 of the AI Act and formally approved the code of practice for transparency regarding AI-generated content. The decision provides developers and companies with clearer instructions on how to meet these requirements.
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What happened?
The European Commission has completed its guidelines for Article 50 of the EU AI Act and formally approved the Code of Practice regulating transparency for AI-generated content. The decision means that the code has been assessed as sufficient to demonstrate compliance with legal requirements. The final guidelines set the formal framework for how synthetic material, such as text, images, audio, and video, must be labelled.
Key facts
| Tillämpningsdatum artikel 50(4) | 2 augusti 2026 |
|---|---|
| Förlängd deadline artikel 50(2) | 2 december 2026 |
| Tillämpad förordning | EU AI Act (Artikel 50) |
Why it matters
The decision provides companies and developers with a clearer legal framework for how to implement transparency requirements in practice. With finalised guidelines and an approved code of practice, uncertainty surrounding the implementation of labelling and watermarking of AI materials is reduced ahead of the upcoming deadlines.
Who is affected?
The regulations affect both providers developing generative AI models and businesses deploying these systems within the EU. End users are also impacted as AI-generated and manipulated content must be more clearly identified in digital services.
Impact on the EU
The final guidelines and the code of practice apply directly across all EU member states, harmonising requirements for labelling AI-generated material throughout the single market.
What else you should know
The decision implies that companies adhering to the code of practice gain a presumption of conformity, which reduces legal uncertainty ahead of regulatory oversight.
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