EU AI Act: Supervision of transparency and AI labelling has begun
The European Commission and national authorities have initiated supervision of new transparency requirements under the EU AI Act. The rules mandate that chatbots and AI-generated content be clearly identified.
What happened?
On 2 August 2026, the European Commission and national authorities launched supervision of key provisions of the EU AI Act. The requirements mandate transparency and the labelling of AI-generated content and AI systems. Among other things, chatbots and digital assistants must clearly inform the user that they are communicating with an AI, and AI-generated or manipulated images must be tagged or labelled accordingly.
Key facts
| Startdatum för tillsyn | 2 augusti 2026 |
|---|---|
| Regelverk | EU AI Act (AI-förordningen) |
| Huvudkrav | Transparens och märkning av AI-innehåll |
Why it matters
The rules are being introduced to protect citizens from disinformation, fake identities, and misleading content. By requiring clear labelling and transparency, the EU aims to strengthen trust in digital services and ensure the responsible use of artificial intelligence within the union.
Who is affected?
The regulations affect developers of AI models, companies integrating chatbots into their customer services, and platforms that publish AI-generated images, videos, and audio. EU citizens are affected by having a clearer ability to identify AI-generated material and avoid disinformation.
Impact on the EU
The supervision is fully applicable in all EU member states and is managed by the European Commission along with national supervisory authorities. All entities providing AI systems within the EU must comply with these requirements.
What else you should know
In Sweden, it is up to the relevant supervisory authorities to ensure that these requirements are met. The regulation includes extensive sanctions for companies that fail to adhere to the new labelling and transparency rules.
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