New guidelines clarify transparency requirements under the EU AI Act
New guidelines have been published to clarify transparency requirements under the EU AI Act. The guidelines specify how AI-generated content and AI systems must be labelled for users.

What happened?
The EU has published new guidelines on transparency requirements under the EU AI Act. The guidelines clarify how organisations and developers must inform users when providing or using AI systems. The objective is to ensure it is clearly apparent when individuals are interacting with AI-generated content or AI-based services.
Key facts
| Regelverk | EU AI Act |
|---|---|
| Fokusområde | Transparens- och märkningskrav |
Why it matters
Labelling and transparency regarding AI-generated material are central components of the framework designed to prevent disinformation and protect consumer rights. This clarifies the documentation and labelling requirements that must be met to avoid sanctions and fines under the new regulatory framework.
Who is affected?
The guidelines concern developers, suppliers, and companies distributing AI systems on the European market. Swedish firms using generative AI or automated decision-support systems are also covered by these requirements.
Impact on the EU
The guidelines are a direct consequence of the EU AI Act and apply uniformly across the European Union. Swedish and European actors must therefore adhere to the same standards for transparency.
What else you should know
Further details regarding implementation are expected to be published on an ongoing basis by relevant supervisory authorities as various parts of the regulation enter into force.
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