EU finalises AI transparency rules ahead of August 2026 deadline
The European Commission has confirmed that the code of practice for transparency meets the requirements of the EU AI Act and has published its final guidelines ahead of the 2 August 2026 deadline.
What happened?
The European Commission has confirmed that the final code of practice for transparency meets the requirements set out in the EU AI Act. Simultaneously, the Commission has published the final version of its guidelines regarding transparency obligations. This establishes the framework for how generative AI and synthetic content must be labelled and disclosed.
Key facts
| Publiceringsdatum | 30 juli 2026 |
|---|---|
| Deadline för efterlevnad | 2 augusti 2026 |
| Regelverk | EU AI Act (Transparensregler) |
Why it matters
The decision provides legal certainty ahead of the critical 2 August 2026 deadline, when the transparency rules of the AI Act become fully applicable. Companies that adhere to the code benefit from a presumption of conformity with the legal requirements.
Who is affected?
The rules apply to developers and providers of generative AI systems, as well as organisations deploying the technology. End users and consumers are also affected, as they will benefit from clearer labelling of AI-generated image, audio, video, and text material.
Impact on the EU
As the transparency rules derive directly from the EU AI Act, they apply in full across all EU member states. Providers following the approved code of practice are presumed to be in compliance with the requirements of EU legislation.
What else you should know
The guidelines also clarify how exemptions are to be applied, for instance, when AI-generated content has undergone a human review or editing process in which a human takes editorial responsibility.
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