DeepSeek overtakes Google on Vercel as token costs fall 13.6%
Chinese firm DeepSeek has overtaken Google in usage volume on the developer platform Vercel as of March 2024. Simultaneously, the average cost per token has decreased by 13.6 percent.

What happened?
According to recent statistics from Vercel, the Chinese company DeepSeek has overtaken Google in usage volume on the platform as of March 2024. Vercel also reports that the average cost per token across the platform has dropped by 13.6 percent during the same period.
Key facts
| Volymskifte på Vercel | DeepSeek passerar Google |
|---|---|
| Minskning av tokenkostnad | -13,6% |
| Mätperiod | Mars 2024 |
Why it matters
The decline in cost per token, coinciding with rising market share for newcomers like DeepSeek, highlights increasing price competition in the AI market. This exerts pressure on established players to lower prices or enhance the efficiency of their models.
Who is affected?
This shift primarily impacts software developers, product teams, and companies building applications on top of large language models. Lower token prices reduce the cost of scaling AI services.
Impact on the EU
The price reductions and increased accessibility via platforms such as Vercel apply globally, including for developers and companies within the EU. Existing data protection and privacy requirements, such as the GDPR, continue to apply when integrating these models.
What else you should know
The statistics are based on user data from Vercel's AI SDK and platform services during March 2024. The development illustrates how quickly market shares and price points are changing within the generative AI ecosystem.
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