DeepMind CEO Proposes Independent Standards Body for AI Regulation
DeepMind CEO Demis Hassabis has proposed the establishment of an independent standards body to regulate frontier AI models, inspired by financial sector regulation in the United States.

What happened?
Demis Hassabis, CEO of Google's subsidiary DeepMind, has proposed a new model for AI regulation involving the establishment of an independent standards body. This organisation would be tasked with testing advanced AI models and developing protocols for their market release.
Key facts
| Datum för förslag | 14 juli 2026 |
|---|---|
| Föreslagen förebild | FINRA (Financial Industry Regulatory Authority) |
| Ansvarigt företag | DeepMind (ett Google-dotterbolag) |
”DeepMind CEO Demis Hassabis is proposing an AI "standards body" modeled after FINRA, to test frontier models and develop best practices for their release.”
Why it matters
The proposal aims to create a method for the responsible development and distribution of advanced AI. By establishing common standards and testing procedures, the risks associated with powerful AI systems can be mitigated. The goal is to ensure that AI technology is developed in a way that benefits society and avoids serious unintended consequences.
Who is affected?
This primarily affects developers of frontier AI models, as well as regulators and policymakers globally. It also indirectly concerns companies implementing AI and users of AI services, as standardised regulation could influence accessibility and safety.
Impact on the EU
The proposal is global rather than EU-specific, but could impact how the EU AI Act is complemented or implemented. The EU AI Act already focuses on risk-based regulation, and an international standards body could provide guidelines for compliance within the EU.
What else you should know
Hassabis cites FINRA, the Financial Industry Regulatory Authority in the USA, as a model for how such a standards body could function.
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