Apple's next step for Siri and Apple Intelligence: What to expect in 2025
Apple is preparing a major update to Siri and its operating systems in 2025, featuring deeper integration of Apple Intelligence.
What happened?
Apple is preparing the next major updates to its operating systems, with advanced generative AI features and an upgraded version of Siri at the forefront. The tech giant continues to build on the Apple Intelligence features introduced for newer iPhone, iPad, and Mac models. The new features are expected to launch in 2025, coinciding with Apple’s annual developer conference, WWDC.
Key facts
| Huvudfokus | Apple Intelligence och Siri-uppgradering |
|---|---|
| EU-lansering | Våren 2025 |
Why it matters
These updates represent a strategic shift for Apple to catch up with competitors such as Google and Microsoft in consumer-facing AI. By integrating large language models directly into the operating system and enhancing Siri’s ability to understand context, the company aims to make its AI assistant more practical for everyday use.
Who is affected?
The initiative affects all users of Apple devices that support Apple Intelligence, primarily the iPhone 15 Pro, the iPhone 16 series, and Mac and iPad models equipped with M-series chips. Developers will be impacted through new APIs designed to integrate Siri’s deeper app functionality into their own applications.
Impact on the EU
Apple Intelligence features are being rolled out gradually in the EU during the spring of 2025. Certain advanced AI functions on Mac and iPhone require specific language settings to operate while awaiting broader locally supported releases within the union.
What else you should know
Apple’s commitment to generative AI imposes significant hardware requirements on the consumer side, which will eventually necessitate upgrades for users holding older hardware who wish to access the new system-wide features.
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