Six out of ten Swedes use AI — middle-aged demographic grows fastest
Six out of ten Swedes now use AI tools in their daily lives. This is shown in the Internet Foundation's report 'Svenskarna och internet 2026', where middle-aged Swedes account for the fastest growth.
What happened?
Six out of ten Swedes now use AI tools in their daily lives, an increase from four out of ten the previous year, according to the Internet Foundation's report 'Svenskarna och internet 2026'. Usage is increasing most rapidly among middle-aged individuals in their 40s and 50s, while the rate of increase among young adults has begun to level off.
Key facts
| Andel svenskar som använder AI 2026 | 60 % |
|---|---|
| Andel svenskar som använde AI 2025 | 40 % |
| Snabbast växande åldersgrupp | 40- och 50-åringar |
| Rapport | Svenskarna och internet 2026 |
Why it matters
The spread of AI usage to middle-aged and older age groups signifies that AI tools have now achieved broad public adoption and have become an integrated part of everyday and professional life. At the same time, the report shows that the gender gap in AI usage has closed, as women now use these tools to the same extent as men.
Who is affected?
Swedish consumers, middle-aged professionals, employers, and AI developers are affected. Middle-aged Swedes have become one of the fastest-growing target groups for AI services in Sweden.
Impact on the EU
As the report focuses on Swedes' use of AI tools, users are affected by the EU AI Act, which regulates transparency requirements for generative AI systems, and by consumer privacy protections under GDPR across the member region.
What else you should know
In previous years, AI usage was heavily dominated by younger, tech-oriented men. However, the report shows that women have now caught up and are on par with men in terms of daily usage.
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