European Commission evaluates new code of practice for AI transparency
The European Commission has evaluated a new code of practice regarding transparency for AI-generated content. The code clarifies the requirements for labelling and disclosing deepfakes and synthetic texts on matters of public interest.
What happened?
The European Commission has delivered its opinion on a new code of practice for transparency regarding AI-generated content under Article 50 of the EU AI Act. The code specifies how companies must meet transparency and disclosure requirements when using deepfakes or AI-generated texts concerning matters of public interest. The guidelines set out requirements for labelling and transparent reporting of synthetic material.
Key facts
| Publiceringsdatum | 1 oktober 2026 |
|---|---|
| Relevant regelverk | EU AI Act, Artikel 50 |
| Område | Transparens och märkning av AI-innehåll |
Why it matters
The regulatory framework aims to prevent disinformation and ensure the public is aware when text or imagery has been created by AI. Simultaneously, the Commission clarifies that adhering to the code does not serve as definitive legal proof of meeting all regulatory requirements in the event of future legal scrutiny.
Who is affected?
The guidelines apply to all companies and organisations that publish or distribute AI-generated text and imagery within the EU, primarily media organisations, marketers, and platform operators. Providers of AI systems are also subject to the requirements for labelling synthetic data.
Impact on the EU
The European Commission assesses the code of practice based on Article 50 of the EU AI Act. The guidelines cover the entire EU market, but the Commission emphasises that compliance with the code does not provide an automatic legal guarantee against liability during regulatory oversight.
What else you should know
The source material focuses on the obligations of those who publish the material ("deployers"), rather than the developers of the foundational models. Authorities seek to prevent the code of practice from being misused as a formal shield against investigations by regulatory bodies.
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